OREOS: Loading Oreos.

By playfully reimagining the universal buffering symbol, we turned every freeze into free Oreos during the 2026 World Cup final. 

Award: Young Shits Shortlist




HOW IT WORKS:

1. JOIN: Visit loadingoreos.com
2. WAIT: Earn offers proportional to your wait time
  • <5 MBPS (freeze territory): Free Oreos
  • 5-10 MBPS: Heavy discounts on Oreos
  • 10-20 MBPS: Regular discounts on Oreos
3. CELEBRATE: Claim offers




WEBSITE (INTERACTIVE)

     
Role: Art Director
Copywriter: William Bell