To help drive buzz around new Footlong cookie drops, we’re creating limited edition flavors inspired by countries around the world – encouraging people to taste rather than travel.
CASE STUDY VIDEO
An in-app experience where users can scan a QR code at checkout, stamp their digital passport, and view all the countries they’ve “traveled” to. Users are also able to click on countries on a world map that correspond to Subway cookie flavors to read a flavor description.
We’re partnering with JetBlue to offer one winner two free flight tickets to anywhere in the world.
We also created custom travel stamps for your digital passport.
We created a limited edition Stanley collab to showcase the different travel stamps – because a cookie this big
calls for a cup with commitment.