To help drive buzz around new Footlong cookie drops, we’re creating limited edition flavors inspired by countries around the world – encouraging people to taste rather than travel.
CASE STUDY VIDEO
An in-app experience where users can scan a QR code at checkout, stamp their digital passport, and view all the countries they’ve “traveled” to. Users are also able to click on countries on a world map that correspond to Subway cookie flavors to read a flavor description.
We’re partnering with JetBlue to offer one winner two free flight tickets to anywhere in the world.
We also created custom travel stamps for your digital passport.